How we helped a solar company turn 6,000+ past Facebook leads into 20 closed deals in 60 days—without increasing ad spend.
The company had generated 6,000+ Facebook leads over the past year, but many were never properly followed up with. Manual calling was inefficient, inconsistent, and call agents were wasting time dialing people who had already gone solar, wrong numbers, or cold leads.
Additionally, Facebook ads were not connected to automation, meaning new leads were not contacted instantly, causing lost opportunities.
We implemented a 3-pillar automation system designed specifically for solar companies to clean data and accelerate sales.
Personalized SMS campaign sent to 6,000+ past leads. Messages were conversational and value-driven, automatically categorizing responses.
Facebook Lead Forms connected directly to automation. New leads received instant engagement and were pushed to agents immediately.
Only high-intent leads reached call agents. No wasted dials, no time spent on dead data, and clean pipeline visibility.
"By reactivating what they already had and connecting ads to automation, they turned dormant leads into real revenue—fast."